Better Stories by Design: Crafting Narratives That Stick

Stories are the basis of human connection. Nothing was ever designed that didn’t start with a story: a product, a society, a movement. And the best stories, the ones we tell over and over again, contain a basic structure that makes them “sticky” – they interrupt, surprise, inspire conviction, and spur to action. Storytelling is an art, for sure, but like any other artistic endeavor, it takes a process and good work to begin developing stories. The goal is to create common landmarks around an issue or idea that help to influence behavior. The focus of this workshop will be as much about preparing the storyteller(s) as it will be about developing the components of the narrative.

Do you want to share your non-profit story with others? Huron Pines in partnership with Otsego County Community Foundation and Community Foundation for Northeast Michigan are offering a storytelling workshop for non-profit leaders and their partners.

“When I signed up for last year’s storytelling workshop, I wasn’t really sure what to expect. But I found the speaker to be captivating, and once I heard people practicing what we’d learned, I realized just how powerful his recommended storytelling techniques could be.

Then I applied what I’d learned to tell the story of the organization and project about which I feel passionate. As a result, not only was my presentation a lot more effective and impactful, I also had a lot of fun using this new approach,” stated Mary Fox, AAUW Gaylord Area Branch Tech Savvy Chairperson.

“I would definitely recommend the workshop to anyone who wants to expand their presentation skills and learn to tell the story of their organization in a focused and effective way.”

Mark VanderKlipp of MZAC Ventures LLC. will be presenting the workshop on October 2nd from 9:00am-12:00 pm at the Alpena County George N. Fletcher Public Library. Registration cost is $20.00 and RSVP is required.

Please use the link below or call 989-448-2293 ext 21 for more details or to register.

Registration link: