What is your your Social Impact Personality Type?


We all want to do good. And it’s human to want to feel good, too. Personality type matters, even when it comes to supporting community causes. Understanding your “social impact personality type” is especially important as you structure your community giving and it gives you the tools you need to maximize the good you’re doing while enriching you own life. There are three social impact personality types that you would identify with: An activator, a connector, or an investor.

An Activator:

Passionate about participating in one or two specific causes.

Interested in changing the world by impacting quality of life on a broad scale through “doing good” activities.

Frequently schedules opportunities to complete tasks that further specific community goals.

A Connector:

Engaged in “doing good” activities that create opportunities to get together both during work hours or outside of work hours.

Interested in getting involved with family and friends.

Loves the idea that doing good in the community means spending time with people and supporting a cause at the same time.

An Investor:

Focused on celebrating individual contributions toward social impact.

Enjoys acting independently when “doing good,” as much or more than participating in social impact activities with a group.

Looks at the bottom line when investing in the community, both from the perspective of financial objectives as well as those of the nonprofit organization supported.


So how does personality type fit into the charitable equation? People who lean toward the investor personality type are typically a good match for setting up a donor-advised fund. You’re looking at charitable giving and social impact as an investment to improve the lives of others, and you want to maximize results not only for the people you intend to help, but also your own tax and estate planning portfolio. Investors love the elegance of the donor-advised fund to achieve many goals through one vehicle.

Does it work for non-investor types, though? You bet! Activators, who like to focus on a particular cause, are also well-suited for a donor-advised fund because they can gain valuable insights about community impact by working closely with the team at the community foundation.

Connectors love donor-advised funds because they enjoy the opportunities through community foundations to get together with other donors and involve their friends and family members in their favorite charitable pursuits.

Investor, activator, connector. Where donor-advised funds are concerned, everybody’s got a good side. What’s yours? Find out by taking the quiz below.

Take the quiz